Browsing Documentos Indexados pela Scielo by Title "Socialization mechanisms and value creation in buyer-supplier relationships"

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Os mecanismos de socialização e a criação de valor no relacionamento cliente-fornecedor

Villar, Cristiane Biazzin; Pereira, Susana Carla Farias
2014-09-01

This paper aims to investigate the impact of socialization mechanisms for value creation in buyer-supplier relationships. Drawing upon relational view and socialization mechanisms, it is argued that the buyer-supplier ...