Browsing Documentos Indexados pela Scielo by Title "Repensando orientação para o mercado no Brasil"

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    • Repensando orientação para o mercado no Brasil 

      Faria, Alexandre de A.
      2009-03-01
      As one of the outcomes of the process of dissemination of the free market capitalism model, the concept of market orientation has become one of the most important in the field of marketing as of the 1990s. The first studies ...