Listagem Documentos Indexados pela Scielo por Título "How does national culture impact on consumers? decision-making styles? a cross cultural study in Brazil, the United States and Japan"
Itens para a visualização no momento 1-1 of 1
-
How does national culture impact on consumers? decision-making styles? a cross cultural study in Brazil, the United States and Japan
2010-09-01This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of ...
