Browsing Documentos Indexados pela Scielo by Title "Efecto de los factores de merchandising en las ventas del mercado minorista"

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    • Efeito dos fatores de merchandising nas vendas do varejo 

      Feijó, Fabrício Rodrigues; Botelho, Delane
      2012-12-01
      The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions ...