Listagem Documentos Indexados pela Scielo por Título "Critique and culture in marketing: rethinking the discipline"

Itens para a visualização no momento 1-1 of 1

    • Crítica e cultura em marketing: repensando a disciplina 

      Faria, Alexandre de A.
      2006-10-01
      The article describes the implementation process of a critical approach in marketing, based on the ontology of critical realism, developed in England and Brazil by a Brazilian researcher. The investigation, inspired at the ...