Browsing Documentos Indexados pela Scielo by Title "Consumer price knowledge: an examination in eight product categories of durable goods"

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O conhecimento do consumidor sobre preços: um exame de produtos de oito categorias de bens duráveis

Silva, Marco Antônio; Urdan, André Torres
2008-04-01

This paper deals with subject that merits further academic investigation: the Consumer Price Knowledge. The purposes of this study were to describe the Consumer Price Knowledge variation amongst products of distinct ...