Listagem Documentos Indexados pela Scielo por Título "Brazilian gays: understanding the construction of the homosexual identity through consumption"

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Consumo entre gays: compreendendo a construção da identidade homossexual através do consumo

Pereira, Bill; Ayrosa, Eduardo André Teixeira; Ojima, Sayuri
2006-06-01

The focus of this study is the Brazilian gay (male homosexuals) subculture. Our objective is to explore the changes that occur in the way gays interact with the world of products during the process of coming out of the ...