Browsing Documentos Indexados pela Scielo by Title "Beyond the economic view of strategic alliances: sociological implications of the case of Unihoteis"
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Para além do olhar econômico nas alianças estratégicas: implicações sociológicas do caso Unihotéis
2014-06-01The purpose of this paper is to discuss the phenomenon of strategic alliances through a sociological perspective as a counterpoint to prevailing economic view, which privileges a conception of rational actor in a utilitarian ...
