Listagem Documentos Indexados pela Scielo por Título "Analysis of decisions on the use of technology: a study in the mobile telephone sector grounded in the axioms of behavioral economics"

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Análise de decisões sobre uso de tecnologia: um estudo no setor de telefonia móvel fundamentado nos axiomas da economia comportamental

Cappellozza, Alexandre; Sanchez, Otávio Próspero
2011-12-01

Behavioral economics, a field that has received major contributions from Kahneman and Tversky, the former also having received a Nobel prize, is an approach that has focused on a number of aspects of behavior in human ...