Browsing Documentos Indexados pela Scielo by Title "A Influência do constrangimento do consumidor no processo de compra"

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    • A Influência do constrangimento do consumidor no processo de compra 

      Isabella, Giuliana; Barros, Lucia Salmonson Guimarães; Mazzon, José Afonso
      2015-10-01
      Embarrassment is an emotion that emerges during various purchase and consumption situations. There is a lack of studies comprehensively addressing how consumers behave when they are embarrassed. Therefore, the aim of this ...