Listagem Documentos Indexados pela Scielo por Assunto "Publicidade"

Itens para a visualização no momento 1-3 of 3

Bounded creativity: understanding the restrictions on creative work in advertising agencies

Romeiro, Alexandre Anderson; Wood Junior, Thomaz
2015-03-01

The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity ...
Educação e ideologia do talento no mundo da publicidade

Durand, José Carlos Garcia
2006-08-01

Advertising in Brazil, both as business and as profession, expanded tremendously in the 40s, 50s and 60s. The arrival of American agencies bringing a more sophisticated standard of work, the rapid and vigorous entrance of ...
Um estudo sobre os significados de consumo associados ao corpo feminino em peças publicitárias de suplementos alimentares

Sauerbronn, João Felipe Rammelt; Tonini, Karla Andrea Dulce; Lodi, Marluce Dantas de Freitas
2011-04-01

This paper aims to analyze the meanings that are attributed to the female body and are transferred through dietary supplements' advertisements. The body became a research theme for researchers interested in exploring the ...