Browsing Documentos Indexados pela Scielo by Subject "Marketing de relacionamento"

Now showing items 1-3 of 3

Impacto do planejamento de compras no desempenho financeiro da indústria de transformação do Brasil

Mondini, Luis Cesar; Machado, Denise Del Prá Netto; Scarpin, Márcia Regina Santiago; Mondini, Vanessa Edy Dagnoni
2015-04-01

Strategic procurement planning can be defined as a process of evaluation, implementation and control of important decisions of supply used to meet the plans and long-term goals of a company. Thus, the involvement of purchase ...
Os mecanismos de socialização e a criação de valor no relacionamento cliente-fornecedor

Villar, Cristiane Biazzin; Pereira, Susana Carla Farias
2014-09-01

This paper aims to investigate the impact of socialization mechanisms for value creation in buyer-supplier relationships. Drawing upon relational view and socialization mechanisms, it is argued that the buyer-supplier ...
Value creation and capture in buyer-supplier relationships: a new perspective

Tescari, Fábio Viard de Campos da Silva; Brito, Luiz Artur Ledur
2016-10-01

This research paper develops and tests a new model for value creation and capture in buyer-supplier relationships. In addition to including both value creation and capture in the same model, value creation is unraveled by ...