Browsing Documentos Indexados pela Scielo by Subject "Marketing"
Now showing items 1-20 of 21
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Aspectos éticos e mercadológicos da demanda
1966-03-01 -
Atuação de consórcios de exportação brasileiros no segmento de moda praia
2008-04-01The article takes a qualitative approach to the activities of export joint-ventures in the beachwear fashion segment in Brazil from a marketing standpoint. Using the Grounded Theory method, the study seeks to identify ... -
Auditoria em marketing
1967-06-01 -
Crítica e cultura em marketing: repensando a disciplina
2006-10-01The article describes the implementation process of a critical approach in marketing, based on the ontology of critical realism, developed in England and Brazil by a Brazilian researcher. The investigation, inspired at the ... -
O efeito da distribuição sobre o market share em diferentes canais
2014-12-01Despite the advances in studies on the effects of distribution channel strategies, the relation between distribution and market share is still a little explored topic, especially in emerging markets. For that reason, this ... -
Efeito dos fatores de merchandising nas vendas do varejo
2012-12-01The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions ... -
Estetização do marketing
2014-04-01 -
Estrutura geral dos macrossistemas de marketing
1972-06-01 -
Marketing e o computador
1979-06-01 -
Marketing imobiliário: contribuição ao planejamento
1978-12-01 -
Marketing imobiliário: variáveis de decisão
1975-12-01 -
Marketing: uma ideologia
1972-03-01 -
Um modelo de análise da participação de mercado
1972-09-01 -
Objetivos e métodos de preço no varejo: estudo na zona sul de São Paulo
2012-12-01Retailers face a complex task in formulating prices strategies. While the goal of pricing is to lay down a general course of action, pricing methods are procedures which enable organizations to make their pricing decisions. ... -
Produtividade das atividades de mercadização
1968-03-01 -
Redes sociais e o marketing de inovações
2008-02-01Understanding the dynamics of the adoption of new technologies by consumers is becoming increasingly important, given the speed at which innovations emerge. For the marketing area, new challenges arise because the technological ...
