Listagem Documentos Indexados pela Scielo por Assunto "Indústria automobilística"
Itens para a visualização no momento 1-2 of 2
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O modelo do índice de satisfação do cliente norte-americano: um exame inicial no Brasil com equações estruturais
1999-12-01Fornell et al. (1996) have proposed and applied the model of the American Customer Satisfaction Index (ACSI). This article reports a research undertaken to empirically test the adjustment of that model with the clients of ... -
A unidade dos contrários: fordismo e pós-fordismo
2011-08-01Someone who, at this stage of the game, in the early twenty-first century, is writing about Taylorism, Fordism and the like is either nostalgic of the past or has not been updating his knowledge. Better still, he is an ...
