Browsing Documentos Indexados pela Scielo by Subject "Criatividade nos negócios"

Now showing items 1-3 of 3

    • Bounded creativity: understanding the restrictions on creative work in advertising agencies 

      Romeiro, Alexandre Anderson; Wood Junior, Thomaz
      2015-03-01
      The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity ...

    • Indústrias criativas: definição, limites e possibilidades 

      Bendassolli, Pedro Fernando; Wood Junior, Thomaz; Kirschbaum, Charles; Cunha, Miguel Pina e
      2009-03-01
      The term creative industries first arose in the 1990s to indicate sectors in which creativity is an essential business dimension. Creative industries include, among others, activities related to the cinema, theater, music ...

    • As relações contratuais das indústrias criativas: o caso dos quadrinhos no Ceará 

      Batista, Paulo César de Sousa; Paiva, Thiago Alves; Ramos, Roberto Rodrigues; Almeida, Priscilla Corrêa da Hora; Oliveira, Leonel Gois Lima
      2011-06-01
      The comics segment, in the context of creative industries, has achieved economic and cultural importance. Thus, this study aims to examine the important factors in the recruitment process of professionals in this areas.The ...