Browsing Documentos Indexados pela Scielo by Subject "Compras - Aspectos psicológicos"

Now showing items 1-2 of 2

    • Bases sociais das emoções do consumidor: uma abordagem complementar sobre emoções e consumo 

      Sauerbronn, João Felipe Rammelt; Ayrosa, Eduardo André Teixeira; Barros, Denise Franca
      2009-03-01
      The focus of the present paper is on the sociological aspects of consumption emotions and how to develop an alternative approach to the study of emotions related to consumption. The study of emotions involved in buying and ...

    • A Influência do constrangimento do consumidor no processo de compra 

      Isabella, Giuliana; Barros, Lucia Salmonson Guimarães; Mazzon, José Afonso
      2015-10-01
      Embarrassment is an emotion that emerges during various purchase and consumption situations. There is a lack of studies comprehensively addressing how consumers behave when they are embarrassed. Therefore, the aim of this ...