Browsing Documentos Indexados pela Scielo by Subject "Comportamento do consumidor"
Now showing items 1-15 of 15
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Alcances e limites da crítica no contexto da cultura política do consumo
2016-08-01Consumer culture, whose roots lay in the final decades of the nineteenth century, has been restructuring itself as a political culture of consumption. In this new phase, corporations are taking the place of politics, while ... -
Bases sociais das emoções do consumidor: uma abordagem complementar sobre emoções e consumo
2009-03-01The focus of the present paper is on the sociological aspects of consumption emotions and how to develop an alternative approach to the study of emotions related to consumption. The study of emotions involved in buying and ... -
Between two worlds: an ethnographic study of gay consumer culture in Rio de Janeiro
2012-06-01It is not easy to study socially marginalized groups such as gays, ethnic minorities, and others. This is, however, an extremely relevant topic in the consumer behavior area since the status of members of a modern consumer ... -
Brasileiro gosta de muvuca?: impacto da densidade humana no comportamento de compra
2012-12-01This study investigated how the changes in human density in stores affect the consumers' perception of crowding and satisfaction. Two experiments were conducted to test how shoppers behave in different levels of store ... -
O conhecimento do consumidor sobre preços: um exame de produtos de oito categorias de bens duráveis
2008-04-01This paper deals with subject that merits further academic investigation: the Consumer Price Knowledge. The purposes of this study were to describe the Consumer Price Knowledge variation amongst products of distinct ... -
Consumo entre gays: compreendendo a construção da identidade homossexual através do consumo
2006-06-01The focus of this study is the Brazilian gay (male homosexuals) subculture. Our objective is to explore the changes that occur in the way gays interact with the world of products during the process of coming out of the ... -
Credit card risk behavior on college campuses: evidence from Brazil
2012-09-01College students frequently show they have little skill when it comes to using a credit card in a responsible manner. This article deals with this issue in an emerging market and in a pioneering manner. University students ... -
Criação e teste de um modelo para avaliação de websites de comércio eletrônico
2008-02-01The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce ... -
Efeito da imagem do país sobre a avaliação de produtos: papel moderador da nacionalidade do consumidor
2016-01-01Purpose:This study investigates whether the magnitude of the effect of country image (CoI) on quality evaluation of foreign products varies across consumers from developed vs. from developing countrieDesign/methodology/a ... -
Um estudo sobre os significados de consumo associados ao corpo feminino em peças publicitárias de suplementos alimentares
2011-04-01This paper aims to analyze the meanings that are attributed to the female body and are transferred through dietary supplements' advertisements. The body became a research theme for researchers interested in exploring the ... -
O fetiche do eu autônomo: consumo responsável, excesso e redenção como mercadoria
2010-08-01Although the ideology of the autonomous self has been in the center of Modern Project, it came with new shapes after the second half of the twenty century, when the society unlimited was born. The consumption field was ... -
How does national culture impact on consumers? decision-making styles? a cross cultural study in Brazil, the United States and Japan
2010-09-01This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of ... -
A Influência do constrangimento do consumidor no processo de compra
2015-10-01Embarrassment is an emotion that emerges during various purchase and consumption situations. There is a lack of studies comprehensively addressing how consumers behave when they are embarrassed. Therefore, the aim of this ... -
Os melhores e os piores: o boca a boca em sites de varejo eletrônico
2016-10-01This paper aims to investigate the internal dimensions of Word-of-mouth (WOM) behavior, comparing the best and the worst Brazilian e-tail websites in four dimensions: intensity, positive valence, negative valence and ... -
Modelagem de probabilidade de Churn
2010-12-01Customer may abandon the organization, despite high investments made by the organization in their prospection and retention, which demands diagnose and understanding. The objectives of this article are threefold: i) to ...
