Listagem Documentos Indexados pela Scielo por Assunto "Comércio varejista"

Efeito dos fatores de merchandising nas vendas do varejo

Feijó, Fabrício Rodrigues; Botelho, Delane
2012-12-01

The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions ...

Is category management in small supermarkets worth the effort?

Guissoni, Leandro Angotti; Consoli, Matheus Alberto; Rodrigues, Jonny Mateus
2013-12-01

Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large corporate retailers; however, some recent researches show that ...

Objetivos e métodos de preço no varejo: estudo na zona sul de São Paulo

Alves, Carlos Alberto; Varotto, Luís Fernando; Gonçalves, Marcelo Neves
2012-12-01

Retailers face a complex task in formulating prices strategies. While the goal of pricing is to lay down a general course of action, pricing methods are procedures which enable organizations to make their pricing decisions. ...