Browsing Documentos Indexados pela Scielo by Subject "Clientes - Contatos"

Now showing items 1-2 of 2

    • Os melhores e os piores: o boca a boca em sites de varejo eletrônico 

      Inocêncio, Fabrício de Carvalho; Marques, Érico Veras
      2016-10-01
      This paper aims to investigate the internal dimensions of Word-of-mouth (WOM) behavior, comparing the best and the worst Brazilian e-tail websites in four dimensions: intensity, positive valence, negative valence and ...

    • Redes sociais e o marketing de inovações 

      Kimura, Herbert; Basso, Leonardo Fernando Cruz; Martin, Diógenes Manoel Leiva
      2008-02-01
      Understanding the dynamics of the adoption of new technologies by consumers is becoming increasingly important, given the speed at which innovations emerge. For the marketing area, new challenges arise because the technological ...