Browsing Documentos Indexados pela Scielo by Author "Varotto, Luís Fernando"
Varotto, Luís Fernando; Parente, Juracy Gomes
2016-12-01Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and ...
Alves, Carlos Alberto; Varotto, Luís Fernando; Gonçalves, Marcelo Neves
2012-12-01Retailers face a complex task in formulating prices strategies. While the goal of pricing is to lay down a general course of action, pricing methods are procedures which enable organizations to make their pricing decisions. ...