Listagem Documentos Indexados pela Scielo por autor "Botelho, Delane"
Itens para a visualização no momento 1-6 of 6
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Efeito dos fatores de merchandising nas vendas do varejo
2012-12-01The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions ... -
Fostering linkages between transnational corporations and small to medium-sized enterprises in Brazil
2011-09-01When large Transnational Corporations (TNCs) enter a host country, consequent development of local Small and Medium Enterprises (SMEs) is expected. The public sector may play an important role by fostering Business Linkages ... -
How does national culture impact on consumers? decision-making styles? a cross cultural study in Brazil, the United States and Japan
2010-09-01This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of ... -
Modelagem de probabilidade de Churn
2010-12-01Customer may abandon the organization, despite high investments made by the organization in their prospection and retention, which demands diagnose and understanding. The objectives of this article are threefold: i) to ... -
Varejo: competitividade e inovação
2016-12-01
