Produção Intelectual em Bases Externas: Recent submissions
Now showing items 101-120 of 3630
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Uma boa história ajuda a vender mais. E agora?
2016-01-01Ana Claudia Teixeira founded ‘Comidinhas da Itália’ and soon became a successful entrepreneur, producing pasta. But after disagreements with his partner Luisa, Ana Claudia suffered an avalanche of negative news about the ... -
Mumbuca: a primeira moeda social digital do Brasil
2016-12-13The context of this case is the creation of the community bank and its social currency, Mumbuca, in the municipality of Maricá-RJ, Brazil. The Mumbuca was the first entirely digital social currency created in the country. ... -
Fora do Eixo: creating alternative models in the cultural sector
2017-05-21The case explores the emergence and strategies put in place by a network of cultural collectives to connect people and develop their objectives as well as explore the possibilities of devising better business models. It ... -
Expansão organizacional: o caso Totvs
2017-12-27With the opening of the Brazilian market for the installation of foreign multinationals, Totvs, a small company that distributes, nationalizes and markets foreign software in Brazil, started to compete with large international ... -
Senso e contrassenso no papel do líder
2016-12-13Maria Cláudia, owner of a language school, faces a problem related to a virus contamination on the school website. She associates the problem to the recent hiring a teacher, who could be involved due to its unusual behavior ... -
Saútil: um sonho em uma encruzilhada
2017-12-27Over the course of five years, Saútil has tested several business models: B2C, B2B and B2G. During this period, the company registered a formidable growth and became one of the most well known impact businesses in Brazil. ... -
We commerce?
2016-12-13Paulo is the CEO of a Brazilian e-commerce startup. He has to deal with a difficult situation related to a proposal for selling Mine. The company, under his leadership, is growing and received offers that seems to be ... -
Le Chef Gatô: criação e expansão de uma empresa de doces e chocolates finos
2017-12-27Founded in 2011, Le Chef Gatô has become a commercial hit through its fine sweets and chocolates. Since then, the company has been keeping a consistent growth trajectory, and starts to pave the road for a new expansion ... -
Strategic alignment in the Brazilian automotive chain: relationships between first and second tier
2008-06-27This study analysed the extent of strategic alignment in the Brazilian automotive chain byexamining the strategies adopted by the Purchasing function in the first tier suppliers for managingrelationships with their suppliers. ... -
Transport management in small and medium-sized enterprises in Brazil
2010-06-30The research reported in this paper, looks at the internal processes of Brazilian small and medium-sized enterprises (SMEs) concerning the transport decision. SME represent over 99% of the formal enterprises in Brazil. The ... -
A new kind of operations inventory: the pre-assembled kit
2008-06-27This paper studies the effect of a kit system on the supplier inventory. Kits have been popular fordecades in many segments, especially in the health care sector. Pre-assembled kits create new kinds of inventory:a circulating ... -
Innovativeness of industry considering organizational slack and cooperation
2010-12-22The purpose of this research study is to evaluate the influence of a company's cooperation resource availability on its innovativeness. 229 companies in the Manufacturing Industry segment were analyzed. Descriptive statistical ... -
Dia da criança: missão institucional do Exército?
2013-07-01A military unit of the Army traditionally holds an integration event with the community: celebrating Children’s Day. When Captain Siqueira Campos was given responsibility for organizing it, he questioned the legitimacy of ... -
The dynamics between the roots and the wings: a study on innovative organizations
2009-06-29The present paper has the purpose of presenting the results of a research carried out to reach the followingobjectives: (1) to identify which objective and subjective factors are found at organizations that are systematically ... -
Mobile payment technology and competitiveness in the credit card chain
2009-12-28This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, ... -
An analysis of business administration students interest in the area of production and operations
2008-12-29This article analyzes the interest of Business Administration students in the area of Production and Operations. A field study involving data collection of data from 165 students of institutions of higher education in the ... -
The impact of quality management on profitability: an empirical study
2008-06-27The article investigates the impact of quality on profitability, following the evolution duringa ten years period of 31 firms recognized by Brazilian National Quality Award (PNQ). Data of other companiesfrom the same sectors ... -
Strategy and entrepreneurship: decision and creation under uncertainty
2008-06-27This work looks at the decision process of entrepreneurs when they create a new businessin an atmosphere of uncertainty and without clear objectives, using the notion of 'effectuation'. The effectualapproach suggests that, ... -
Internet’s role in the integration of supply chains of manufacturing organizations in Brazil
2009-12-28This paper presents the results of a study about the impact of the Internet and other information technologies on supply chain management, as perceived by managers in the field. Two almost identical surveys were applied ... -
Dyad buyer-supplier and its relation to financial performance
2014-06-29This study aims to raise which practices of buyer-supplier dyad are related to the financial performance of the manufacturing industry in Brazil. Based of 174 Brazilian companies and a total of 312 respondents, the analysis ...
