Listagem Produção Intelectual em Bases Externas por Título "The different roles of switching costs on the satisfaction-loyalty relationship"

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The different roles of switching costs on the satisfaction-loyalty relationship

Matos, Celso Augusto de; Henrique, Jorge Luiz; Rosa, Fernando de
2009

Purpose - The purpose of this paper is to develop and empirically test the antecedent, mediating and moderating role of switching costs on the relationship between satisfaction and loyalty. Design/methodology/approach - ...