Browsing Produção Intelectual em Bases Externas by Title "The best and the worst: word-of-mouth in e-tail websites"

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    • Os melhores e os piores: o boca a boca em sites de varejo eletrônico 

      Inocêncio, Fabrício de Carvalho; Marques, Érico Veras
      2016-10-01
      This paper aims to investigate the internal dimensions of Word-of-mouth (WOM) behavior, comparing the best and the worst Brazilian e-tail websites in four dimensions: intensity, positive valence, negative valence and ...