Browsing Produção Intelectual em Bases Externas by Title "Planejando negócios tecnológicos: um estudo sobre posicionamento mercadológico e cadeia de valor"

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Planning technological businesses: a study of market positioning and the value chain

Fernandes, June Marques; Reis, Luciana Paula; Di Serio, Luiz Carlos
2017-06-01

Purpose: To evaluate the applicability, contributions, and adaptations required for a decision support model in the context of a business model's definition. The business model refers to 10 technological projects. ...