Browsing Produção Intelectual em Bases Externas by Title "Organizational resilience and social marketing: an assessment of foundations and affinities"

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Resiliência organizacional e marketing social: uma avaliação de fundamentos e afinidades

Kamlot, Daniel
2017-09-01

This essay relates the concepts of organizational resilience to those of social marketing, exposing the commonalities between the fields of study and identifying how both associate to each other. Based on the analysis of ...