Browsing Produção Intelectual em Bases Externas by Title "Mobile payment technology and competitiveness in the credit card chain"

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    • Mobile payment technology and competitiveness in the credit card chain 

      Martins, Guilherme Silveira; Martins, Michele Esteves; Di Serio, Luiz Carlos; Csillag, João Mário; Santos, Camila Aparecida
      2009-12-28
      This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, ...