Browsing Produção Intelectual em Bases Externas by Title "Marketing literature in ph.d. modules in Brazil and the United States: description and reflections"
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Marketing literature in ph.d. modules in Brazil and the United States: description and reflections
2012This article analyzes the literature adopted in marketing modules of 12 doctoral programs in Brazil and compares it to the results found by Joswick, Bauerly, and Johnson (2004) on doctoral marketing seminars in the United ...
