Browsing Produção Intelectual em Bases Externas by Title "How does national culture impact on consumers? decision-making styles? a cross cultural study in Brazil, the United States and Japan"
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How does national culture impact on consumers? decision-making styles? a cross cultural study in Brazil, the United States and Japan
2010-09-01This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of ...
