Browsing Produção Intelectual em Bases Externas by Title "Fatores críticos de sucesso para adoção de Big Data no varejo virtual: Estudo de caso do Magazine Luiza"

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Critical success factors for big data adoption in the virtual retail: Magazine Luiza case study

Félix, Bruno Muniz; Rodrigues, Elaine Maria Tavares; Cavalcante, Ney Wagner Freitas
2018

Purpose – The objective of this research was to identify critical success factors for the adoption of Big Data in the virtual retail, through a case study of Magazine Luiza. The use of Big Data, in this case, focused on ...