Listagem Produção Intelectual em Bases Externas por Título "Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies"
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Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
2013Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ...
