Browsing Produção Intelectual em Bases Externas by Title "Do Brazilians like crowding?: the impact of human density on purchase behavior"

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Brasileiro gosta de muvuca?: impacto da densidade humana no comportamento de compra

Brandão, Marcelo Moll; Parente, Juracy Gomes
2012-12-01

This study investigated how the changes in human density in stores affect the consumers' perception of crowding and satisfaction. Two experiments were conducted to test how shoppers behave in different levels of store ...