Browsing Produção Intelectual em Bases Externas by Title "Autorregulation in decision makining: the impact of choice object on the innovativeness"

Now showing items 1-1 of 1

Autorregulação no processo de decisão: impacto dos objetivos de escolha sobre a inovatividade

Prado, Paulo Henrique Muller; Korelo, Jose Carlos; Silva, Danielle Mantovani Lucena da; Ribeiro, Eneida Bezerra Soares
2011

This study examines the impact of the choice goals on the consumer's innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations ...