Browsing Produção Intelectual em Bases Externas by Title "Atratividade do empregador na perspectiva geracional: implicações para o employer branding"

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Employer attractiveness from a generational perspective: implications for employer branding

Reis, Germano Glufke; Lacombe, Beatriz Maria Braga
2016-03-01

This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in ...