Browsing Produção Intelectual em Bases Externas by Subject "Propaganda"
Now showing items 1-5 of 5
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Efeito dos fatores de merchandising nas vendas do varejo
2012-12-01The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions ... -
Hedonomia e propaganda: uma análise conceitual
1973-06-01 -
Propaganda impressa de serviços educacionais: uma investigação sobre o impacto da fotografia das instalações e do testemunhal sobre atitudes
2010Just like other services organizations, some higher education institutions have invested in printed advertising to attract applicants. The services management literature suggests that using stimuli such as pictures of the ... -
Propaganda: diversão e lucro
2003-10-03
