Browsing Produção Intelectual em Bases Externas by Subject "Metáfora"

Now showing items 1-2 of 2

    • Organizations as discursive gravitational fields 

      Gelis Filho, Antonio
      2012
      Purpose - The purpose of this paper is to present a metaphor of organizations as discursive gravitational fields. Design/methodology/approach - The metaphor was built based on Einstein's general theory of relativity and ...

    • Spectacular metaphors - from theatre to cinema 

      Wood Junior, Thomaz
      2002
      The use of metaphoric language has grown in prevalence in recent years. Frontline organizations have become 'magical kingdoms': ethereal places where image and substance rarely coincide, and where metaphors turn into ...