Listagem Produção Intelectual em Bases Externas por Assunto "Mercado emergente"

Itens para a visualização no momento 1-4 of 4

    • Corporate social responsibility: comparing different models 

      Lyra, Franciane Reinert; Barbosa, Maria José de Souza; Verdinelli, Miguel Angel; Lana, Jeferson
      2017
      Purpose - The purpose of this paper is to present theoretical investigation into two corporate social responsibility (CSR) models proposed by Schwartz and Carroll (2003, 2008). Design/methodology/approach - A descriptive ...

    • Openness, international champions, and the internationalization of Multilatinas 

      Hennart, Jean-Francois; Sheng, Hsia Hua; Carrera Junior, José Marcos
      2017-06
      In the 1990s Latin American countries abandoned their policies of import-substituting industrialization carried out through fully-owned state enterprises (SOEs). They opened their economies to international competition and ...

    • Price and in-store promotions in an emerging market 

      Guissoni, Leandro Angotti; Sanchez, Juan Machado; Rodrigues, Jonny Mateus
      2018
      Purpose: The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions ...

    • Rethinking the bottom of the pyramid: a critical perspective from an emerging economy 

      Faria, Alexandre de A.; Hemais, Marcus
      2017-09
      Drawing upon the decolonial theorizing from Latin America, this article examines the odd trajectory of globalization of the bottom-of-pyramid (BoP) approach. Rather than a future-oriented cosmopolitan business design aimed ...