Listagem Produção Intelectual em Bases Externas por Assunto "Marketing de relacionamento"
Itens para a visualização no momento 1-13 of 13
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Antecedentes da satisfação no setor imobiliário
2008This paper examines the trust that clients have, both in the salesman and in the company, and the product's perceived quality and value as being the antecedents of satisfaction with high value purchases, such as the purchase ... -
Consumer brand marketing through full-and self-service channels in an emerging economy
2015-12A unique characteristic of emerging economies is the wide variety of dominant channel formats. We evaluate the influence of a brand's marketing mix on channel partners and consumer sales in both full and self-service ... -
Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
2013Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ... -
The hidden value of sporadic customers in e-retailing - an empirical investigation
2005Purpose - To analyze empirically the transaction profitability derived from sporadic and frequent customers in the e-retailing sector of minor home appliances in Brazil. Design/methodology/approach - A company's database ... -
Impacto do planejamento de compras no desempenho financeiro da indústria de transformação do Brasil
2015-04-01Strategic procurement planning can be defined as a process of evaluation, implementation and control of important decisions of supply used to meet the plans and long-term goals of a company. Thus, the involvement of purchase ... -
Incentivos na medida certa
2014-11-12O desenho de incentivos pode ser determinante para o sucesso ou fracasso de um negócio. Um estudo avaliou na prática o seu impacto no atendimento a reclamações de um grande banco de varejo. Entenda a relevância disso para ... -
Inovação de mentalidade
2005-10-03Na área de marketing, o conceito de inovação é geralmente pensado como inovação tecnológica, quando novos produtos ou serviços são lançados com características de estilo e de desempenho diferenciadas para o consumidor. O ... -
Internet tool use and virtual co-creation in the Brazilian construction industry: organizational practices and consumers' personal values
2013This article analyzes the use of Internet tools and virtual co-creation initiatives of firms ranked among the top 100 in the Brazilian building industry. The research was based on observation of the companies' websites and ... -
Os mecanismos de socialização e a criação de valor no relacionamento cliente-fornecedor
2014-09-01This paper aims to investigate the impact of socialization mechanisms for value creation in buyer-supplier relationships. Drawing upon relational view and socialization mechanisms, it is argued that the buyer-supplier ... -
Microdoações, macrorresultados
2017Ao possibilitar que o cliente destine o troco de suas compras para causas socioambientais, o varejo pode ser um grande aliado na disseminação da cultura de doação no Brasil. -
Miopia informacional
2003-10-03 -
Service's scientific community: a social network analysis (1995-2010)
2012Purpose - The purpose of this paper is to characterize and discuss the collaborative network formed by researchers that published about services in the top journals in Operations, Marketing, and Human Resources Management, ... -
Value creation and capture in buyer-supplier relationships: a new perspective
2016-10-01This research paper develops and tests a new model for value creation and capture in buyer-supplier relationships. In addition to including both value creation and capture in the same model, value creation is unraveled by ...
