Browsing Produção Intelectual em Bases Externas by Subject "Marcas"

Now showing items 1-3 of 3

    • Approaches that affect consumer-based brand equity 

      Oliveira, Denise Santos de; Caetano, Mauro; Coelho, Ricardo Limongi França
      2017-09
      Current studies on factors affecting the dimensions of consumer-based brand equity have been dispersed, applicable to specific contexts and not systematized in the literature. So, the purpose of this paper is to identify ...

    • Estimating cellphone providers' customer equity 

      Sublaban, Cleusa Satico Yamamoto; Aranha, Francisco
      2009-09
      This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...

    • Marcas e promoções de varejo: um estudo experimental 

      Silva, Leonardo Aureliano da; Silva, Agostinho Tadeu da; Sá, Marcelo Martins de; Strehlau, Suzane
      2016-12
      O principal objetivo desse estudo foi analisar o efeito da marca em promoções de varejo alimentício. Ao total 90 indivíduos participaram da pesquisa. Por meio do método experimental testou-se quatro hipóteses. Verificou-se ...