Browsing Produção Intelectual em Bases Externas by Subject "Marca de produtos"
Now showing items 1-3 of 3
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Global responsibility through consumption?: Resistance and assimilation in the anti-brand movement
2010Purpose: The purpose of the paper is to question the possible reach of anti-brand movements and, by extension, those movements that criticize capitalism via consumption, in order to reflect on the impasse in critique, given ... -
Illusions of modernity: The fetish of McDonald's' brand in Brazil
2006This article presents and discusses the current relationship between image and entertainment, based on the results of research studies on the constitution of McDonald's' brand image all over the world and contemporary ... -
Marcas em cena
2004-10-03
