Listagem Produção Intelectual em Bases Externas por Assunto "Mídia social"
Itens para a visualização no momento 1-4 of 4
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How virtual brand community traces may increase fan engagement in brand pages
2017-06Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have ... -
New influentials: an exploratory study on blogs
2013Influentials are individuals whose opinions and behaviours affect other people's choices, and online influentials include bloggers. The authors performed exploratory research to understand how bloggers use their influence ... -
Sentiment analysis and knowledge organization: an overview of the international literature
2017Knowledge organization (KO) as an activity is, among other meanings, a process for conceptual modeling of knowledge domains that produces a consensual abstraction model of this domain with a particular purpose. It adopts ... -
Social media and the '20 cents movement' in Brazil: what lessons can be learnt from this?
2016-07The scope of this article is to describe and analyze the 20 Cents Movement in Brazil that flared up in June 2013, as well as the important role the social network sites played in spreading this unrest nationwide. The ...
