Browsing Produção Intelectual em Bases Externas by Subject "Facebook (Rede social on-line)"
Now showing items 1-3 of 3
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Behavior of Brazilian banks employees on Facebook and the cybersecurity governance
2017The financial service industry (FSI) has been the victim of sophisticated cyber attacks that take advantage of vulnerabilities created by employee misconduct. An experiment was conducted on Facebook (R) with 500 employees ... -
The brand meaning co-creation process on Facebook
2017Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...
