Browsing Produção Intelectual em Bases Externas by Subject "Estratégia"

Now showing items 1-15 of 15

    • Agência em estratégia: conectando prática social e codeterminação 

      Sauerbronn, Fernanda Filgueiras; Faria, Alexandre de A.
      2011-12-01
      The paper proposes a more pluralistic perspective for the study of agency in strategic management field, through the use of co-determination concept, aiming to contribute to overcome certain limitations its literature. The ...

    • Autoridade e legitimidade em estratégia 

      Faria, Alexandre de A.; Imasato, Takeyoshi
      2007-09-01
      Authority and legitimacy are key concepts in strategy. The authority of the strategist - in special the strategist of the big corporation - is based on the legitimate validity of his position, practices, and the type of ...

    • Conceptualizing and measuring the “strategy execution” construct 

      Oliveira, Carla Albuquerque de; Carneiro, Jorge; Esteves, Felipe de Sousa
      2018
      While there is abundant research on how to formulate strategies and several models of strategic positioning have been advanced, there is still scant academic research about how to conceptualize and measure strategy execution. ...

    • Economic rents and legitimacy: incorporating elements of organizational analysis institutional theory to the field of business strategy 

      Queiroz, Marco Aurélio Lima de; Vasconcelos, Flávio Carvalho de; Goldszmidt, Rafael Guilherme Burstein
      2007
      Are sources of economic rent, as defined by the prevalent business strategy paradigm, sufficient to attain and maintain superior returns? The perspective developed within the conceptual framework of the Institutional Theory ...

    • Estratégia internacional de uma multinacional emergente brasileira: o caso JBS 

      Spohr, Nicole; Silveira, Franciane Freitas
      2012-06-01
      The focus of this study is on questioning whether the traditional theories of internationalization are adequate to explain the international expansion of multinationals from emerging countries. Looking forward on this ...

    • Kathlenn M. Eisenhardt [entrevistada por Charles Kirschbaum] 

      Eisenhardt, Kathleen M.
      2006-10-03
      Kathleen M. Eisenhardt é professora de estratégia e organização na Stanford University, EUA. A professora Eisenhardt é mundialmente conhecida por seu trabalho sobre tomada de decisão estratégica e inovação em mercados ...

    • Novas tecnologias e desempenho operacional: um estudo internacional comparativo 

      Paiva, Ely Laureano; Finger, Andrew Beheregarai; Teixeira, Rafael
      2014-04-01
      This study investigates the influence of new technology anticipation by manufacturing firms on performance. Complementarily, a comparative analysis between Brazilian and plants located in other countries was performed. To ...

    • Prisioneiros do discurso: o caso da indústria brasileira de transporte aéreo 

      Wood Junior, Thomaz; Binder, Marcelo Pereira
      2010-12-01
      We examine the changes had in the Brazilian airline industry in the 1970-2005 period. Our study covers three firms, Varig, Tam and Gol, the market leaders during the relevant period. Our theoretical framework is an unorthodox ...

    • Produção científica brasileira em comportamento organizacional no período 2000-2010 

      Sobral, Filipe; Mansur, Juliana Arcoverde
      2013-02-01
      The aim of this article is to conduct an analysis of scientific production in Organizational Behavior (OB) based on the leading Brazilian periodicals and annals of (EnANPAD). Altogether, 185 published articles in periodicals ...

    • Repensando orientação para o mercado no Brasil 

      Faria, Alexandre de A.
      2009-03-01
      As one of the outcomes of the process of dissemination of the free market capitalism model, the concept of market orientation has become one of the most important in the field of marketing as of the 1990s. The first studies ...

    • Responsabilidade moral e identidade empresarial 

      Thiry-Cherques, Hermano Roberto
      2003
      In this text, we made an effort to enumerate the purpose, the ways and the barriers to accomplish corporations' moral responsibility. In considering implications on organizational identity and also the level of ethics ...

    • A responsabilidade social é uma questão de estratégia? uma abordagem crítica 

      Faria, Alexandre de A.; Sauerbronn, Fernanda Filgueiras
      2008-02-01
      After a long period of neglect of social and political matters and due to the recent scandals championed by large corporations, the strategy area has become increasingly closer to the theme social responsibility, specially ...

    • RM Sistemas: as dores do crescimento 

      Soares, Warney; Dornelas, Rachel Matos; Guimarães, Liliane de Oliveira; Pereira, Denise de Castro
      2007-12-01
      This teaching case describes the process of set up and development of one of the largest Brazilian software firms. It aims to discuss the positioning strategy of the firm into the Brazilian market, the threats to its growth ...

    • Value creation and capture in buyer-supplier relationships: a new perspective 

      Tescari, Fábio Viard de Campos da Silva; Brito, Luiz Artur Ledur
      2016-10-01
      This research paper develops and tests a new model for value creation and capture in buyer-supplier relationships. In addition to including both value creation and capture in the same model, value creation is unraveled by ...

    • Uma visita ao Barão 

      Bertero, Carlos Osmar; Iwai, Tatiana
      2005
      The towering figure of the Baron of Mauá holds an indisputable place in the economic development of Brazil. His trajectory is widely analyzed not only because of his important achievements, but also because he became the ...