Listagem Produção Intelectual em Bases Externas por Assunto "Escolha (Psicologia)"

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The offer framing effect: choosing single versus bundled offerings affects variety seeking

Mittelman, Mauricio; Andrade, Eduardo Bittencourt; Chattopadhyay, Amitava; Brendl, C. Miguel
2014-12

Choices of multiple items can be framed as a selection of single offerings (e. g., a choice of two individual candy bars) or of bundled offerings (e. g., a choice of a bundle of two candy bars). Four experiments provide ...