Browsing Produção Intelectual em Bases Externas by Subject "Criatividade nos negócios"

Now showing items 1-6 of 6

    • A arte da inovação 

      Kirschbaum, Charles; Vasconcelos, Flávio Carvalho de
      2005-10-03
      No universo das artes, especialmente no da música, inovação depende da inserção do artista em redes sociais, de sua capacidade de improvisação e de uma abertura à experiência com novos arranjos. O artigo traça um paralelo ...

    • Bounded creativity: understanding the restrictions on creative work in advertising agencies 

      Romeiro, Alexandre Anderson; Wood Junior, Thomaz
      2015-03-01
      The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity ...

    • Indústrias criativas: definição, limites e possibilidades 

      Bendassolli, Pedro Fernando; Wood Junior, Thomaz; Kirschbaum, Charles; Cunha, Miguel Pina e
      2009-03-01
      The term creative industries first arose in the 1990s to indicate sectors in which creativity is an essential business dimension. Creative industries include, among others, activities related to the cinema, theater, music ...

    • Inovação no varejo 

      Morgado, Maurício Gerbaudo
      2008-10-03
      No varejo, inovação significa a capacidade de o varejista captar e entender as mudanças nos desejos e necessidades dos clientes e de a elas responder continuamente.

    • As relações contratuais das indústrias criativas: o caso dos quadrinhos no Ceará 

      Batista, Paulo César de Sousa; Paiva, Thiago Alves; Ramos, Roberto Rodrigues; Almeida, Priscilla Corrêa da Hora; Oliveira, Leonel Gois Lima
      2011-06-01
      The comics segment, in the context of creative industries, has achieved economic and cultural importance. Thus, this study aims to examine the important factors in the recruitment process of professionals in this areas.The ...

    • Strategy and entrepreneurship: decision and creation under uncertainty 

      Tasic, Igor; Andreassi, Tales
      2008-06-27
      This work looks at the decision process of entrepreneurs when they create a new businessin an atmosphere of uncertainty and without clear objectives, using the notion of 'effectuation'. The effectualapproach suggests that, ...