Listagem Produção Intelectual em Bases Externas por Assunto "Clientes - Contatos"

Itens para a visualização no momento 1-7 of 7

    • Are frequent customers always a company's intangible asset?: Some findings drawn from an exploratory case study 

      Joia, Luiz Antonio
      2004
      Since the early 1990s research has been conducted in an attempt to establish a viable and reliable manner of measuring the intangible assets, also referred to as the intellectual capital, of companies. Several models have ...

    • Call center offshore: o caso Out Brazil 

      Arruda, Maria Cecilia Coutinho de; Notarnicola Filho, Onófrio; Almeida, Nádia Conceição Vernes
      2011-01-01

    • CRM: mitos e desafio 

      Serson, Fernando Mindlin
      2011-05-16

    • Digite 2 para ser mal atendido 

      Barth, Nelson Lerner; Meirelles, Fernando de Souza
      2009-05-27
      Apesar das oportunidades abertas no campo dos serviços de atendimento ao cliente pela internet, o tradicional modelo de atendimento telefônico, que combina máquina e atendente humano, segue como um canal muito importante ...

    • Os melhores e os piores: o boca a boca em sites de varejo eletrônico 

      Inocêncio, Fabrício de Carvalho; Marques, Érico Veras
      2016-10-01
      This paper aims to investigate the internal dimensions of Word-of-mouth (WOM) behavior, comparing the best and the worst Brazilian e-tail websites in four dimensions: intensity, positive valence, negative valence and ...

    • Miopia informacional 

      Kugler, José Luiz
      2003-10-03

    • Redes sociais e o marketing de inovações 

      Kimura, Herbert; Basso, Leonardo Fernando Cruz; Martin, Diógenes Manoel Leiva
      2008-02-01
      Understanding the dynamics of the adoption of new technologies by consumers is becoming increasingly important, given the speed at which innovations emerge. For the marketing area, new challenges arise because the technological ...