Listagem Produção Intelectual em Bases Externas por Assunto "Big data"

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Big Data for innovation: The case of credit evaluation using mobile data analyzed by innovation ecosystem lens

Luvizan, Simone da Silva; Nascimento, Paulo Tromboni de Souza; Yu, Abraham Sin Oih
2017

Despite the high expectations about Big Data (BD) innovation potential, academy lacks studies exploring its implications and the process to achieve the announced benefits. This paper aims to help filling this gap, analyzing ...
Critical success factors for big data adoption in the virtual retail: Magazine Luiza case study

Félix, Bruno Muniz; Rodrigues, Elaine Maria Tavares; Cavalcante, Ney Wagner Freitas
2018

Purpose – The objective of this research was to identify critical success factors for the adoption of Big Data in the virtual retail, through a case study of Magazine Luiza. The use of Big Data, in this case, focused on ...