Browsing Produção Intelectual em Bases Externas by Author "Zanni, Pedro Pinto"

Apertem os cintos: os desafios da competitividade internacional brasileira

Mariotto, Fábio Luiz; Zanni, Pedro Pinto
2014-04-30

Conta pra ela!

Bello, Caio Henrique Costa; Rojas, Isadora Matsuda Sanchez de; Zanni, Pedro Pinto
2014-07-01

Gisele opened a women’s footwear store that specializes in large sizes. What she did not know was that the store would end up attracting customers like drag queens, crossdressers, transsexuals and transvestites. How can ...

Gestão de empresas familiares

Zanni, Pedro Pinto; Steinberg, Herbert
2011-04-01

O papel dos fatores políticos na internacionalização de empresas: o caso da Energias de Portugal (EDP) no Brasil

Fernandes, Carla Madalena Alves; Bandeira-de-Mello, Rodrigo; Zanni, Pedro Pinto
2012-06-01

This study aims at analyzing the role of political factors and their relation to market factors in the internationalization process of multinational companies. This procedural case study allows the dynamics of this phenomenon ...

What is the use of a single-case study in management research?

Mariotto, Fábio L.; Zanni, Pedro Pinto; Moraes, Gustavo Hermínio Salati Marcondes de
2014-08-01

The purpose of this article is to present a defense of the use of single case studies in management research. The defense is necessary because this type of research has been relegated to a secondary role, or even rejected, ...