Browsing Produção Intelectual em Bases Externas by Author "Zambaldi, Felipe"
Now showing items 1-10 of 10
-
Antecedentes do engajamento e da interação em permanecer em projetos sociais: um estudo em Instituições de Ensino Superior do Estado de São Paulo
Silva, Ana Rosa da; Cappellozza, Alexandre; Zambaldi, Felipe
2017-06Algumas organizações têm se preocupado em oferecer projetos sociais que englobam a comunidade em geral e os seus colaboradores. Esses projetos são realizados com a participação do trabalho voluntário. Analisar os fatores ... -
Credit granting to small firms: a Brazilian case
Zambaldi, Felipe; Aranha, Francisco; Lopes, Hedibert Freitas; Politi, Ricardo Batista
2011-03Transaction costs limit the supply of credit to small and medium-sized firms (SMEs). From a sample of 65,535 SME credit proposals submitted to a large Brazilian bank between January 2004 and September 2006, this research ... -
Development of an indicator of propensity to energy commercial losses using geospatial statistical techniques and socio-economic data: the case of AES Eletropaulo
Francisco, Eduardo de Rezende; Fagundes, Eduardo Bortotti; Ponchio, Mateus Canniatti; Zambaldi, Felipe
2010-08-01Given the growing importance of integrating marketing and operations indicators to enhance business performance, and the availability of sophisticated geospatial statistical techniques, this paper draws on these concepts ... -
O duplo foco da gestão de marcas nas redes sociais
Zambaldi, Felipe; Mascarenhas, André Ofenhejm; Natrielli, Fábio Martins
2013-04-22Saber administrar as marcas nas mídias sociais aparece como potencial ferramenta para aproximar as organizações de seus consumidores e colaboradores. No entanto, é necessário ir além das definições tecnológicas e pensar ... -
Electricity consumption as a predictor of household income: an spatial statistics approach
Francisco, Eduardo de Rezende; Aranha, Francisco; Zambaldi, Felipe; Goldszmidt, Rafael Guilherme Burstein
2006This paper investigates the relationship between electricity consumption, economic classification and household income, by means of comparing Brazilian Census Micro-Data with the customer database of AES Eletropaulo, a ... -
Groups of services delivered by Brazilian branchless banking and respective network integration models
Jayo, Martin; Diniz, Eduardo Henrique; Zambaldi, Felipe; Christopoulos, Tania Pereira
2012Over the last decade, Brazil has pioneered an innovative model of branchless banking, known as correspondent banking, involving distribution partnership between banks, several kinds of retailers and a variety of other ... -
Microdoações, macrorresultados
Veludo-de-Oliveira, Tania; Barki, Edgard Elie Roger; Zambaldi, Felipe
2017Ao possibilitar que o cliente destine o troco de suas compras para causas socioambientais, o varejo pode ser um grande aliado na disseminação da cultura de doação no Brasil. -
Ostentation and funk: an integrative model of extended and expanded self theories under the lenses of compensatory consumption
Abdalla, Carla Caires; Zambaldi, Felipe
2016-06In the last decade, economic growth have created in Brazil and other emerging countries a 'new middle class', a group that left the poverty line and entered the consumption markets. In this scenario, a musical movement ... -
Rigor, relevância e desafios da academia em administração: tensões entre pesquisa e formação profissional
Mascarenhas, André Ofenhejm; Zambaldi, Felipe; Moraes, Edmilson Alves de
2011We recover the educational and research trajectory of the administration field in Brazil to discuss current challenges regarding the relevance of scholarly production. The analysis of RAE's history reveals tensions between ... -
Store patronage and retail competition in emerging markets
Barki, Edgard Elie Roger; Zambaldi, Felipe; Lourenço, Carlos Eduardo; Castro, Cristiano do Amaral Britto de
2016Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In ...









