Listagem Produção Intelectual em Bases Externas por autor "Varotto, Luís Fernando"

Itens para a visualização no momento 1-4 of 4

    • Franchisor-franchisee relationship quality: time of relationship and performance 

      Varotto, Luís Fernando; Parente, Juracy Gomes
      2016-12-01
      Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and ...

    • História do varejo 

      Varotto, Luís Fernando
      2006-10-03
      A história do varejo no Brasil acompanha os principais momentos da formação econômica e social do país. Inicialmente baseado no oferecimento de itens básicos de subsistência, o sistema vai se modernizando e se sofisticando ...

    • Objetivos e métodos de preço no varejo: estudo na zona sul de São Paulo 

      Alves, Carlos Alberto; Varotto, Luís Fernando; Gonçalves, Marcelo Neves
      2012-12-01
      Retailers face a complex task in formulating prices strategies. While the goal of pricing is to lay down a general course of action, pricing methods are procedures which enable organizations to make their pricing decisions. ...

    • Writing for publication in business administration: comparing insights from Brazilian and American scholars 

      Varotto, Luís Fernando; Quintão, Ronan Torres; Veludo-de-Oliveira, Tania
      2014
      This paper seeks to compare the process of bibliographical production of Brazilian professors who lecture in postgraduate programs in the field of Business Studies with that of their North-American counterparts. In-depth ...